From business analyst to building AI agents solo.

I started out as a Business Analyst. Looking back, the hardest parts of that job were never really technical — they were judgment calls: what to build, what to kill, whose version of the problem to trust when three markets were all describing the same friction differently. As a BA I could see those calls clearly, I could even push for one answer over another, but at the end of the day it wasn't mine to make. Getting promoted to Product Owner changed that. I finally got to make the call myself, and that's honestly when I figured out what I actually enjoyed about this work — taking something messy and figuring out where the actual solution is hiding inside it.

Eight years and 22 markets later, that's still true. The moments I remember aren't the launch days or the dashboards. It's sitting with a field rep who's fed up with a process that doesn't work, or spending a week figuring out why "compliance" means three completely different things depending which market you're in, and then actually fixing it for them. That's what keeps me here — not the title, just the problem itself. It's also why I keep building things on my own time. FieldIQ started because I couldn't stop turning over how AI could actually fix field execution problems for CPG and retail teams. Nobody asked me to build it. I just couldn't leave it alone.